2012年7月27日星期五

the marketing environment of nike shox cheap

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In fact, Adidas and did not deny that shut down factories and rising costs, and global resource integration "and " rising costs " look no conflict. Recalling history, Adidas, nike free running shoes and other multinational sports clothing brand sporting goods industry for decades has been the low cost to go where. "

The earliest, their production base in the birthplace of the brand in Europe and America. Nike Air Max, for example, the departure from the cost savings, the first overseas production line built in Japan. Subsequent years, the yen continues to appreciate, soaring labor costs, Nike in Japan, rising production costs. In 1975, Nike Japan production line transferred to the relatively low labor costs in Korea and China Taiwan region. 1980s, the same reason, the main production line moved to Fujian and Guangdong, China. In recent years, the higher labor costs in China, but also aimed at the lower labor costs in Southeast Asia.

Independent analysts Liao Jierong apparel industry,http://www.cheapnikeshoes4au.com/ from the stakeholders in the transaction structure, nike shoes online, Adidas this " rolling stone " is normal. On the other hand, they are facing the consumer market pressure. "In particular, Nike, a sponsor as the Olympic Games, originally this year's London Olympics brings the inertia of consumption, but European and American market demand downturn, wishful thinking is difficult to be fired."

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